A LinkedIn search reveals 2.64 million profiles that refer to themselves as “data driven”. I believe a true data driven decision is about as common as getting struck by lightning. We are human beings. Our decisions are shaped by our beliefs, biases, and emotions. We use data and logic to justify our decisions. Not convinced? Let’s say you agreed to make a decision based on data; 60% or higher we move forward, otherwise we stop. The data comes back as 59.7%. What is you initial gut response?